What is the difference between margin and markup?
Margin is profit divided by selling price. Markup is profit divided by cost. Cost ₹80, price ₹100: margin 20%, markup 25%.
Free tool
Profit margin calculator
See how much you really earn on each item, and what price gives you the margin you want.
Profit
₹20
Margin
20%
Markup
25%
Sell at
₹100
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Common questions
How do I find the selling price for a target margin?
Divide cost by (1 − margin/100). Cost ₹80 for a 20% margin → ₹80 ÷ 0.8 = ₹100.
Should I calculate margin before or after GST?
Use prices without GST. GST you collect is paid to the government, so it is not your profit.